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Volume 40, Number 1
January 2007

Wyoming libraries campaign wins John Cotton Dana Award

The Wyoming State Library is one of seven winners nationally of the prestigious John Cotton Dana Library Public Relations Award. The award was announced January 20 at the ALA Midwinter Meeting in Seattle.

WSL won for the statewide library marketing campaign, Wyoming Libraries: Bringing the World to Wyoming (www.wyominglibraries.org), launched in February 2006. This creative and visually expressive campaign combined images of Wyoming with things from around the world you could learn about at the library: a windmill sits atop the Eiffel Tower; a pickup tows the Trojan horse. The campaign used radio, print ads and billboards. County, community college, high school and University of Wyoming libraries received a marketing kit with posters, mouse pads and other materials for local promotion.

The results: Wyoming libraries saw a 21% increase in card holders from 306,550 in 2005 to 389,050 in 2006.

"There has been an overwhelming response to this campaign," said Tina Lackey, WSL publications and marketing manager. "Every library in the state has buy-in and has really embraced it."

Lackey led campaign planning and implementation with the support of a marketing team of library public relations professionals from across the state. This team worked with consultants Peggy Barber and Linda Wallace of Library Communication Strategies out of Chicago. Barnhart Advertising was hired to create the logo and slogan, as well as designs, strategies and campaign tactics.

Even before this award, the campaign brought national attention. The State Library fielded phone calls and emails from Alabama, California, Massachusetts, Texas, Utah and Nebraska, and Lackey was asked to present to the Nevada Library Association.

"The response from library colleagues across the country is really gratifying," said Lesley Boughton, Wyoming State Librarian. "The campaign has reached and impressed people far beyond Wyoming."

This award, jointly sponsored by the H.W. Wilson Company and the H.W. Wilson Foundation, Bronx, N.Y., with the Library Administration and Management Association (LAMA), a division of the American Library Association (ALA), has been awarded continuously since 1946. Winning entries will be featured in the next issue of the LAMA journal, Library Administration and Management Online. Winning entries also will be displayed during the 2007 ALA Annual Conference in Washington, D.C., at the John Cotton Dana Library Public Relations Award booth in the exhibit area, and at the "Best of Show/Swap and Shop" program sponsored by LAMA.

Annual WLA Legislative Reception: Wyoming Libraries Build Communities

The 21st Annual Wyoming Library Association Legislative Reception will be held Thursday, February 8, 2007 at The Historic Plains Hotel Ballroom in Cheyenne from 5:30-8:30 p.m. Legislative Update with Marian Schulz, WLA Lobbyist, begins at 5 p.m. in the west end of the Ballroom. This event offers a unique opportunity to meet new legislators, renew acquaintances with returning legislators, and meet other library advocates. The legislators always rave about our homemade fare so start testing out your most prized potluck dishes to bring to the reception! Email reception committee chair Elaine Hayes at ehayes@lclsonline.org with what kind of dish you will bring, and if you need an electrical outlet for a hot dish. To help on the day of the reception with set-up, food carry-in, clean up or staffing the registration desk, contact Katie Jones at kjones@courts.state.wy.us. If you cannot attend the reception or bring a dish, financial donations are welcome. Make checks payable to the Wyoming Library Association and mail to WLA, Box 1387, Cheyenne, WY 82003 or bring you donation to the reception.

This year the Legislature is considering the Public Library Endowment Challenge Program bill, which would provide additional money for public libraries. Go to the Wyoming State Legislature's website at http://legisweb.state.wy.us/2007/Introduced/SF0032.pdf for more information or see the Wyoming Library Association's endowment vision statement and slide show at http://www.wyla.org/legislative/endowment.shtml. Bring publicity materials about your library's programs and events to place on a display table at the reception.

The Plains Hotel has a block of rooms reserved for WLA members for $60/night for a standard room or $89/night for a suite. Reservations: 307-638-3311 or toll free at 866-275-2467.

2007 Wyoming Libraries Directory

The print edition of the 2007 Wyoming Libraries Directory is now available, and directories have been mailed to participating libraries and to public library trustees. Please check your listings when you receive your directory(ies). If any corrections are needed, send them to Susan Vittitow, Wyoming State Library publications specialist, svitti@state.wy.us or 307-777-5915. Also contact Susan if you would like to request any additional copies. The libraries directory is available online at http://will.state.wy.us/directory/.

State Law Library again accepting ILL requests

The Wyoming State Law Library began accepting interlibrary loan requests again in early January. While much of their collection is now located in storage, the vast majority of our treatises are still available, including the Nolo and Sphinx books that are most helpful for pro se patrons. The State Law Library also has access to HeinOnline and Westlaw, making up for the print items in storage through digital access. If you can't find something in WYLDCAT to request through VDX, or if you have any other questions, please call the Law library at 307-777-7509 or email library@courts.state.wy.us.

Rural Library Sustainability Workshop planned

The Rural Library Sustainability Workshop will be held on February 7. This workshop, funded by a grant from the Bill and Melinda Gates Foundation in collaboration with WebJunction, will focus on issues and challenges that library staff members typically identify as obstacles in sustaining public access computing and advocating for the library using Key Messages. For more information, talk to your library director or contact Jamie Markus at the State Library, jmarku@state.wy.us, 307-777-5914.

Wyoming Public Library Statistics

Wyoming public libraries recently submitted their annual statistics for fiscal year 2006 (ending June 30, 2006) to the Wyoming State Library. Public library statistics will be compiled through Bibliostat software to generate an Excel spreadsheet that will be distributed back to library directors. In April, Wyoming's statistics will be reported to NCES, the National Center for Education Statistics. State by state statistics will also be available on the Library Research Service's web site at http://www.lrs.org in late spring or early summer.

In-state ILLs increase rapidly

The last three years, in-state interlibrary loans have increased rapidly from less than 28,000 in 2004 to nearly 38,000 in 2006. In-state ILLs are managed by the VDX-Fretwell Downing software that was added to the WYLD (Wyoming Libraries Database) system late in 2003. VDX allows patrons to initiate their own interlibrary loan requests.

Carbon County library director to retire

Vicki Hitchcock, Director of the Carbon County Library System has announced her retirement, effective February 28. Hitchcock began working at the Carbon County Library in September,1991, and became director in February, 1997.The search for a new director has begun, and a job announcement may be found at http://will.state.wy.us/libraries/carbdir.html.

"The library community is truly a community of caring individuals and I will miss you," she said, and added, "Now I can live out my life-long ambition since the age of six -read every book in the library!"

Paula with group

Hurtubise retires after 29 years

Paula Hurtubise retired on Dec. 20 after working 28 years in the children's room at Albany County Public library. About 100 people attended her retirement party, including many children who had attended "Miss Paula's" story times over the years. She plans to volunteer at the public library for another year or so. After her husband retires, they plan to move to Colorado to be closer to two of their children.

Laramie County unveils new bookmobile

In November, the Laramie County Library in Cheyenne welcomed its new bookmobile. It is twice the size of the 27-year-old vehicle previously used, and includes wheelchair lifts and computer workstations. Here, Youth and Outreach Services Manager Amy Shelley (left) and community Relations Manager Troy Rumpf help in the unveiling.

unveiling new bookmobile

Around the State


Get Wyoming library news fast on RSS

Don't forget about the State Library's Wyoming State Library News webpage and RSS feed (http://will.state.wy.us/feeds/CurrentNews.html) which is a continually updated list of library news from around the state as well as information of interest to Wyoming Librarians. You'll find many more news tidbits and workshop and grant opportunities than in the Outrider. If you don't know (or remember) what RSS is, check out the RSS FAQ at http://will.state.wy.us/feeds/RSSFAQ.pdf.

Call for partners for Big Read grant proposal

In response to a decline in literary reading, the National Endowment for the Arts has established its Big Read grant program (http://www.neabigread.org/), designed as a community-wide reading and discussion of a single classic novel. The Wyoming Center for the Book is putting together a grant proposal in April 2007 for a Big Read of Willa Cather's My Antonia to kick off at September's Wyoming Book Festival. The Center is seeking local partners interested in participating. If the application is successful the Center will provide grant administration, promotion, programming support and materials, and free or reduced-price copies of the book. Local partners are asked to hold book discussions, promote the Big Read locally, report back to the Center on local activities, provide non-federal cash and/or in-kind match, and provide a letter of support stating that commitment. For more information, contact Susan Vittitow, Wyoming Center for the Book coordinator, 307-777-5915, svitti@state.wy.us.

Seeking nominations for television series on outstanding women and girls

Mickey Babcock, founder of the Equipoise Fund, has joined with award-winning Wyoming filmmakers Bonnie Kreps and Charles Craighead to make the pilot for a proposed 13-part television series featuring girls and women from all over Wyoming. They are accepting suggestions for a list of potential subjects for the series. To nominate a Wyoming girl or woman whom you respect, whose stories you think would inspire others, please send a nomination to Amy Brennan McCarthy, tetonamy@gmail.com or PO Box 21, Teton Village WY 83025. Nominations should be in your own words, one page or less and include your name, phone number, address and e-mail as well as the nominee's name and contact information. Deadline: Jan. 31, 2007. For more information, call 307-690-8514.

Libri Foundation Books for Children grants

The Libri Foundation is currently accepting applications for its 2007 BOOKS FOR CHILDREN grants. The Libri Foundation is a nationwide non-profit organization that donates new, quality, hardcover children's books to small, rural public libraries throughout the United States Application postmark deadlines for 2007 are April 15, and August 15. Guidelines and forms may be downloaded from the Foundation's website at: www.librifoundation.org. For more information about The Libri Foundation or its Books for Children program, please contact Ms. Barbara J. McKillip, President, The Libri Foundation, PO Box 10246, Eugene, OR 97440. 541-747-9655 (phone); 541-747-4348 (fax); libri@librifoundation.org (email). Normal office hours are: Monday-Friday, 10 a.m. to 4 p.m., Pacific Time.

Grantsmanship Center brings training to Colorado

The Grantsmanship Center's signature Grantsmanship Training Program is coming to Louisville (Boulder area), Colorado, April 9-13, 2007. The program will be hosted by the National Institute for Trial Advocacy (NITA). The Grantsmanship Training Program covers all aspects of researching grants, writing grant proposals and negotiating with funding sources. Tuition for the Grantsmanship Training Program is $875 ($825 for each additional registrant from the same organization). Class size is limited to 30 participants. To register online, to learn about scholarship opportunities for qualifying organizations, or for more information, visit http://www.tgci.com/gtptraining.shtml or call The Grantsmanship Center's Registrar at (800) 421-9512.

Colorado Antiquarian Book Seminar

The Colorado Antiquarian Book Seminar will be held August 5-10, 2007 at Colorado College, Colorado Springs. Visit http://www.bookseminars.com for this year's program highlights and schedule. A limited number of scholarships are available; details will be on the website shortly. Direct questions to: Kathy Lindeman, Local Coordinator, Colorado Springs: (719) 473-6634, KathyL@bookseminars.com.