Outrider

February 2000


[Document URL: http://will.state.wy.us/slpub/outrider/2000/0002or.html]

Last Modified: 24 May 2007 - 03:48:16 PM

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Libraries invited to join celebration
Second-day Issue events planned for May

May will bring a celebration of libraries with Second Day of Issue events planned around the state for the Library of Congressí commemorative bicentennial postal stamp.

The stamp will be unveiled on April 24, 2000, in Washington, D.C., with a First Day of Issue Ceremony. Libraries throughout the country have been invited to join in with second-day events between April 25 and May 31.

For a second-day event, a specially designed envelope, or "cover" is produced. After the stamp is issued, the post office sells the commemorative stamp for the cover and hand-cancels it with a unique stamp for that location and date. The covers are considered collectorsí items.

The Wyoming State Libraryís Public Programs, Publications and Marketing Office (PPPM) has created a second-day cover and cancellation in honor of Wyomingís libraries. The envelope features Mabel Wilkinson, an early library organizer in Platte and Park Counties, with a photo of her and a quote from her writings.

Events are planned in Cheyenne, Torrington and Wheatland for May 9, marking the 84th anniversary of the opening of Park Countyís Carnegie Library in Cody with Wilkinson as the first county librarian.

There is still time to schedule an event in May, but local post offices need 10 weeks lead time to request a special cancellation stamp. A second-day of issue event promotes libraries in general and offers a ready-made program to put the local library in the news. WSL will support library events by providing made-to-order cancellation artwork, pre-printed envelopes at cost, and assistance publicizing the event to the media.

More information is available online at http://will.state.wy.us/slpub/stamp/secondday.html, and the Library of Congress provides a fact sheet on the second-day program at http://www.loc.gov/bicentennial/factsheet.html.

The state libraryís PPPM office can provide more information and assistance at 800/264-1281, option 1, selection 6, or contact Linn Rounds at 307/777-5915, lround@state.wy.us, or Susan Vittitow at 307/777-6338, svitti@state.wy.us.

Read, celebrate with a child

"Read Across America Day" is Thursday, March 2, and in celebration of Dr. Seussí birthday the National Education Association (NEA) is calling for each child in every school in the country to read with a caring adult on the day.

The NEA has posted ideas to promote and celebrate the day. The Web siteís URL is http://www.nea.org/readacross/.

Suggestions include a contest, favorite book display and much more.

Focus on the reader
Know what the reporter wants

When reaching out to the community through the local newspaper, it helps to know what the reporter wants.

In January, Wyoming newspaper professionals attended workshops at the Wyoming Press Association convention in Casper learning how to make their stories better. Some of the principles in the workshops, taught by Jim Stasiowski, writing coach, a nd Alice Klement, Associated Press national enterprise editor, can be used by librarians to tell their librariesí stories to the media.

So what makes a good story?

1. Focus on the reader: Ask yourself, what issue is most important to people outside your library? What will connect with that person; keep them interested? Start with that.

2. Give information: Style is less important than content. Journalists can clean up grammar, organize a story from a rambling interview and write an intriguing lead, but they rely on their sources for the basic facts of a story. Decide upon the most important facts and present those first, whether you are speaking in person or issuing a release.

3. Tell them something new: Readers do not want to re-read an old story, and reporters donít want to write it. Give them fresh information or a fresh angle to work from.

4. Avoid jargon: Itís easy to speak "librarianese," but it will not connect with readers. Good reporters will ask for translations of terms but not all will. It is best to frame issues in terms that those outside the library community will und erstand.

5. Tell a story: Reporters look for a good guy, a bad guy and a conflict. The conflict is not necessarily negative -- it could be simply overcoming difficulties. The good guy? Your library, of course. A good story should also move forward, it should use specific examples and should offer some insight.

Not every story will contain all these elements, but reporters strive to incorporate them in their best work. The more you can provide them, the more likely it is that your message will come across in the media.

A good exercise is to look closely at the stories in the local newspaper that catch your interest as a reader. Determine what sets them apart and find ways to incorporate that into your media outreach.

You and the reporter can be on the same side -- finding ways to reach the communityís readers.

WLA seeks assistance for March 2 legislative briefing

The Wyoming Library Associationís (WLA) legislative briefing, with WLA lobbyist Tom Jones, will be held at 4:30 p.m. on Thursday, March 2, in Coach Room C of the Hitching Post Inn.

It will be followed by the annual Legislative Reception in Coach Rooms A and B. This is a good opportunity to thank the legislators for their support of library and literacy issues throughout their terms, and to inform them of upcoming topics o f concern to the Wyoming library community.

The WLA Legislative Reception Committee is asking for assistance in putting on the reception: home-style food, labor (guestbook table, setup or cleanup), and/or money, if itís a more convenient option.

Cash donations to help defray reception expenses can be sent/given to: Laura Grott, WLA executive secretary, P.O. Box 1387, Cheyenne, Wyo. 82003-1387 (please indicate that the funds are for the reception).

To help in any other way, contact Erin Kinney, legislative reception chairwoman, Kinney.Erin@warren.af.mil or 307/773-3416. She also needs to know what type of food everyone is bringing, and whether it needs an electric outlet for heating, or who wants to help with the guestbook, etc.

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